Digital Planner
Core
Tactical media planning and campaign execution for agency and WPP Media briefings, ensuring 100% task coverage and budget reconciliation.
Role type
Senior Media Planner
Builds
Media campaigns and media plans
Domain
Media buying and planning
Required skills
Media planning, Campaign execution, Budget reconciliation, Team management, Client relations, Media analysis
Preferred skills
Advanced media knowledge, Tool proficiency (IBOPE, ComScore, etc.), Leadership development
Technologies
IBOPE, ComScore, Admetricks, Syzmek, Maximaster, Figaro, Word, Excel, PowerPoint
Responsibilities
Develop tactical plans responding to agency and WPP Media briefings, manage and execute assigned campaigns, supervise junior/senior executives, reconcile system loads with authorized plans, ensure campaign closure with providers, review investments and optimizations, confirm monthly consumption figures.
Seniority
Senior, hands-on IC with team management