Creative Concepter & Strategist (Mensch)
Core
Creative Concepter & Strategist leading influencer and organic social campaigns, connecting creator storytelling with strategic media planning.
Role type
Senior IC creative strategist (influencer & organic social)
Builds
Culturally relevant influencer campaigns and organic social formats for global brands
Domain
Digital marketing, influencer marketing, social media strategy
Required skills
Influencer marketing strategy, organic social content strategy, creator storytelling, media planning, pitch presentation, team mentoring
Preferred skills
Video production experience, AI tool experimentation, trend analysis
Technologies
TikTok, Instagram, YouTube, Open Intelligence
Responsibilities
Develop creator-driven concepts and strategies, lead projects from trend ideation to final format, collaborate with media and influencer management teams, present strategies to clients and in pitches, mentor team members on creator culture and social strategy
Seniority
Mid-Senior, hands-on IC