Director, Planning
Core
Strategy Director for OpenConnect driving strategic comms planning output across BT Group's complete brand portfolio (EE, BT, Plusnet, BT Business), transforming business logic into insight-led strategies and executive-ready narratives.
Role type
Senior IC strategy director (comms planning)
Builds
Insight-led communications strategies, full-funnel journeys, and unified campaign playbooks for BT Group brands.
Domain
Telecommunications (BT Group) + Media & Advertising
Required skills
Strategic comms planning, narrative storytelling, cultural insight generation, creative agency partnership, multi-brand strategy, team mentorship, B2C/B2B versatility
Preferred skills
Experience in top-tier media/creative agencies, data synthesis, visual presentation coaching
Technologies
TGI, comms planning toolkits, framing templates
Responsibilities
Shape quality and consistency of comms planning deliverables across EE, BT, Plusnet, and BT Business; unearth sharp, tension-led insights to unlock media behaviors; translate portfolio growth strategies into actionable comms ecosystems; elevate strategic storytelling for C-suite audiences; mentor planners to become proactive strategic partners; bridge creative and media disciplines; adapt consumer campaign learnings for BT Business.
Seniority
Senior, hands-on IC with team leadership
