SVP, Data Science Lead, CoE - Global Clients
Core
Lead a global Data Science Center of Excellence (CoE) for WPP Media, providing expert oversight on statistical modelling, machine learning, AI, forecasting, and attribution to deliver advanced measurement solutions for global clients.
Role type
Senior Vice President, Data Science Lead (Strategic Leadership & Technical Mentorship)
Builds
Propensity modelling, ML-driven econometrics, multi-touch attribution (MTA), forecasting, and simulation solutions for media and marketing clients.
Domain
Media & Advertising / Marketing Analytics / AI & Machine Learning
Deliverable
production ML models
Required skills
Statistical modelling, Machine learning, AI, Predictive analytics, Econometrics, Forecasting, Attribution modelling, Experimentation design, Team leadership, Technical mentoring, Solution architecture, Client advisory
Preferred skills
Media advanced analytics experience, Privacy-by-default data handling, Strategic business outcomes focus
Technologies
WPP Open platform, Open Intelligence, Enterprise-level analytics tools
Responsibilities
Lead and mentor the Data Science team to establish best practices in code, model validation, and governance. Own the technical stewardship of the Data Science CoE portfolio including propensity and MTA solutions. Partner with product and consulting teams to translate emerging AI/ML techniques into scalable client offerings. Provide senior technical review and challenge on complex client projects from problem framing to deployment. Act as a senior technical advisor on priority client engagements and pitches. Build a Data Science craft community by sharing reusable methods and case studies across global hubs.
