Director, SEO, Global Client Solutions
Core
Lead AI Discoverability (SEO/GEO) strategies for Nestlé across Europe, managing a team of specialists to maximize brand visibility in search and AI models.
Role type
Senior IC SEO/GEO Director (AI Discoverability Lead)
Builds
Strategic SEO/GEO frameworks and operational plans for Nestlé categories in Zone Europe
Domain
Digital Marketing / AI Search / SEO / GEO
Required skills
Multimarket SEO strategy, GEO (Technical, Content, Digital PR), Team leadership, Stakeholder management, AI/LLM trend adaptation, Presentation skills
Preferred skills
Experience with multilayer operations (above-market/in-market), Digital PR, PowerPoint storytelling
Technologies
AI/SEO/GEO tools, LLM platforms
Responsibilities
Manage total client budget and operational excellence for AI discoverability; Set high-level GEO/SEO KPIs and market governance; Develop and roll out zone-level strategies for Nestlé business units; Lead and develop a team of AI/GEO/SEO specialists; Partner with senior client contacts and third-party agencies; Present complex concepts to stakeholders
Seniority
Director, hands-on IC with team management