Senior Data Scientist, Marketing Science
Core
Design and analyze incrementality experiments, model customer value and retention, and drive quantitative rigor in marketing performance measurement to scale acquisition and engagement.
Role type
Senior IC marketing data scientist (growth & attribution)
Builds
Marketing measurement frameworks, incrementality experiments, and customer targeting models
Domain
Travel industry + marketing science
Deliverable
production ML models | dashboards & analysis
Required skills
incrementality testing, causal inference, media mix modeling, machine learning model production, advanced SQL, Python, cloud data stack (Airbyte, BigQuery, dbt), LLM tools for analysis
Preferred skills
consumer/marketplace company experience, funnel optimization, lifecycle strategy
Technologies
Airbyte, BigQuery, dbt, Hex, Omni, Claude Code, Cursor, OpenAI Codex
Responsibilities
Design and analyze geo tests, holdouts, and lift studies; own attribution and media mix modeling; model customer propensity and retention; partner with acquisition and lifecycle teams to shape growth strategy; mentor peers and establish team best practices
Seniority
Senior, hands-on IC
