Audience Editor
Core
Shape written communications to resonate with specific audiences across digital channels, overseeing a team of writers and translating data into effective messaging.
Role type
Senior IC Audience Editor (People Management)
Builds
Content strategy and messaging for email, SMS, social media, search, and emerging platforms
Domain
Digital Marketing / Communications
Deliverable
product features
Required skills
Audience research and analytics, Content strategy, Editorial leadership, Data-driven optimization, Message testing, Emerging platform expertise, Team coaching, Fact-checking, Strategic planning, Budget management
Preferred skills
Google Analytics, SEO, Digital advertising
Technologies
Google Analytics, SEO tools, Social media platforms
Responsibilities
Edit and refine written content for specific audiences and channels; Translate audience research and data analysis into editorial guidance; Monitor and analyze channel performance to identify optimization opportunities; Develop and execute content tests to improve performance; Supervise two staff writers providing direction and coaching; Explore and shape new content formats for emerging platforms; Oversee personnel, administrative, and budget responsibilities for direct reports.
Seniority
Senior, hands-on IC with people management