VP, Assistant GC - Marketing
Core
Senior legal advisor to Marketing, Brand, and Creative organizations, ensuring compliance with federal advertising laws and IP requirements while negotiating agreements for global marketing initiatives.
Role type
VP, Assistant GC (Marketing & Advertising Counsel)
Builds
Scalable compliance programs for influencer/creator partnerships and global marketing campaigns
Domain
Digital health, consumer goods, healthcare, life sciences, pharmaceuticals
Required skills
FTC advertising law expertise, claims substantiation, endorsement guidelines, trademark licensing, influencer/agency contract negotiation, global regulatory compliance, business risk balancing
Preferred skills
Marketing technology platforms, AI tools, NAD/BBB challenges, class action defense, international trademark strategy
Technologies
Marketing technology platforms, analytics tools, AI tools
Responsibilities
Review marketing collateral for FTC/FDA/state law compliance; Advise on product/service claim substantiation; Build scalable programs for influencer and creator partnerships; Negotiate agency, talent, and ambassador agreements; Provide legal counsel on marketing strategy and risk; Collaborate with cross-functional teams on product launches
Seniority
VP, strategic partner to business units
