Director, Analytics
Core
Lead day-to-day analytics and measurement strategy for Norwegian Cruise Line, co-creating a full-funnel measurement framework connecting brand health, lead generation, sales, and business outcomes.
Role type
Senior client partner / Analytics Director
Builds
Full-funnel measurement strategies, learning agendas, test designs, and actionable measurement narratives for a cruise line client.
Domain
Travel industry + Marketing Analytics / Media Measurement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full-funnel measurement strategy design, client leadership, learning agenda development, test design, Brand Lift Studies, SQL, Snowflake, media mix modeling, cross-channel media experience, team management
Preferred skills
Media Mix Modeling partnership, Snowflake/Tableau/Adobe/VideoAmp/DISQO/Dynata/Kantar/Hightouch/Infosum proficiency, Python, data clean rooms, customer data platforms, decision intelligence, agentic reporting
Technologies
Snowflake, Tableau, Adobe, VideoAmp, DISQO, Dynata, Kantar, Hightouch, Infosum, Python
Responsibilities
Lead analytics relationship and represent analytics in client meetings, co-create 2027 full-funnel measurement strategy, develop learning agendas and advise on test design, set up and evaluate Brand Lift Studies, contextualize media performance against travel demand and macro conditions, lead QBRs and monthly/quarterly reports, partner with Data Science on Media Mix Modeling, manage and develop a Senior Analyst
Seniority
Director, hands-on IC with team management
