Marketing Coordinator
Core
Execute national marketing campaigns and support local practice marketing initiatives for a network of independent optometry practices.
Role type
Marketing Coordinator
Builds
National campaigns, local area marketing initiatives, digital content, and practice marketing programs
Domain
Healthcare / Optometry
Deliverable
product features
Required skills
Project management, campaign coordination, written communication, copywriting, stakeholder management, timeline management, supplier relationship management, performance tracking, CMS proficiency, digital asset creation
Preferred skills
Experience with creative agencies, retail/healthcare/franchised business models, Adobe Creative Suite, Canva
Technologies
CMS platforms, Canva, Adobe Creative Suite, Microsoft Office
Responsibilities
Coordinate and execute national marketing campaigns across the practice network; Support local area marketing, community initiatives, and practice promotions; Create and distribute marketing communications and campaign materials; Assist with website updates, digital assets, and content management; Manage campaign timelines, supplier relationships, and marketing collateral; Track campaign performance and contribute ideas to improve results; Partner with practices and internal teams to deliver engaging, on-brand marketing initiatives