Integrated Marketing Manager
Core
Lead integrated marketing execution, sales enablement, and visual design to translate research into compelling content and multichannel campaigns that build brand awareness and drive revenue pipeline.
Role type
Senior Integrated Marketing Manager (B2B Research/Consulting)
Builds
Market-facing collateral, campaigns, and digital assets for research and advisory products
Domain
B2B Research, Insights, and Professional Services
Required skills
Integrated marketing strategy, B2B campaign execution, visual design, Adobe Creative Suite, HubSpot, AI tool fluency, project management, data analytics
Preferred skills
Experience in research/consulting firms, CRM hygiene, LinkedIn management
Technologies
Adobe Creative Suite, Canva, HubSpot, AI tools
Responsibilities
Develop and execute integrated marketing strategies and campaigns; Partner with research teams to package and visually present insights; Independently design and produce marketing materials (presentations, reports, graphics); Craft go-to-market positioning for new products; Write, design, and deploy email campaigns; Maintain brand consistency; Track campaign performance and optimize workflows; Apply AI tools to accelerate design and production.
Seniority
Mid-Senior, hands-on IC