Digital Marketing Specialist
Core
Driving brand visibility, recruitment efforts, and lead generation through strategic online campaigns and social media.
Role type
Digital Marketing Specialist
Builds
Online campaigns, social media content, and promotional materials
Domain
Digital marketing and social media advertising
Deliverable
product features
Required skills
Meta Ads Manager, Google Ads, copywriting, campaign optimization, data analysis, basic graphic design
Preferred skills
Marketing or digital media qualification
Technologies
Facebook, Instagram, Google, Canva, Adobe Suite
Responsibilities
Plan and manage digital marketing campaigns across social platforms; Design promotional materials and create engaging social media content; Monitor and optimize campaign performance; Collaborate with recruitment and sales teams on marketing strategies; Maintain online presence through content updates and community engagement; Analyze performance metrics and prepare reports with insights.
Seniority
Mid-to-Senior level (12+ years experience)
