Associate Audience Analyst
Core
Deliver high-quality audience analyses to support new business appraisals, identifying target audience behavior, preferences, and trends to inform planning, targeting, and creative strategies for advertising campaigns.
Role type
Associate Audience Analyst
Builds
Audience analysis reports and slides for new business appraisals and existing client needs
Domain
Digital marketing, advertising, media intelligence
Deliverable
dashboards & analysis
Required skills
Large dataset analysis, media fundamentals (funnel/campaign structures, tracking, optimization), audience platform familiarity (Nielsen, MRI-Simmons, GWI, Comscore), AI tool integration, Asana project management
Preferred skills
Experience with audience platforms, process optimization
Technologies
Asana, Omega, Iris, Nova ecosystem, Nielsen, MRI-Simmons, Global Web Index, Comscore
Responsibilities
Manage new business audience analysis requirements, support existing client audience analyses, research and onboard new tools, refine analysis processes and templates, utilize AI technologies to optimize business processes
Seniority
Associate, individual contributor