Digital Shelf SEO & GEO Manager
Core
Enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLMs, and retailer digital shelf environments.
Role type
Senior IC Digital Shelf SEO & GEO Manager
Builds
Scalable optimization across product listing pages within eCommerce platforms; agentic commerce capabilities.
Domain
CPG / eCommerce / Digital Shelf
Required skills
Digital shelf management, SEO/GEO strategy, structured content & metadata, PDP management, digital analytics, competitive intelligence, PIM/DAM/CMS ecosystems
Preferred skills
CPG industry experience, AI search outcomes experience
Technologies
Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central, Retailer.com
Responsibilities
Lead product content publishing and syndication across retailer websites; define and drive structured content standards; leverage analytics to inform SEO/GEO roadmap; lead periodic reporting and analysis for digital diagnostics; onboard new digital analytics platforms.
Seniority
Senior, hands-on IC