Social Media Manager
Core
Shape how Principal and Principal Asset Management appear on social channels by translating thought leadership, campaigns, and business priorities into engaging content and experiences.
Role type
Senior Social Media Manager (B2B Financial Services)
Builds
Social media content programs, editorial calendars, and channel execution for Principal and Principal Asset Management.
Domain
Financial Services / B2B Marketing
Deliverable
product features
Required skills
Social media strategy, content planning, editorial management, campaign activation, cross-functional stakeholder coordination, performance analytics, video production, social media management tools
Preferred skills
B2B marketing experience, financial services industry knowledge
Technologies
Sprinklr
Responsibilities
Own the social editorial calendar and manage content pipelines across LinkedIn, Facebook, Instagram, and emerging platforms. Lead content planning and campaign activation from concept to execution. Partner with creative teams and subject matter experts to develop social-first, executive, video, and event content. Monitor platform trends and audience behaviors to recommend optimizations. Analyze channel performance and develop reporting insights. Support live event coverage and on-site content creation.
Seniority
Senior, hands-on IC