Strategic Marketing Lead Texas
Core
Strategic partner to the Regional Marketing Director driving integrated marketing execution across production, paid media, social, CRM, and lifecycle for TEGNA's Texas television stations.
Role type
Senior Marketing Lead (Integrated Campaigns)
Builds
Integrated marketing campaigns and content for local news stations
Domain
Media & Broadcasting
Deliverable
product features
Required skills
Integrated campaign management, stakeholder management, campaign planning, project management, creative brief development, performance measurement, cross-functional coordination
Preferred skills
Broadcast/media environment experience, audience research, ratings analysis, digital analytics
Technologies
monday.com, Asana
Responsibilities
Develop campaign briefs translating strategy into integrated plans; own the regional campaign calendar and delivery timeline; lead campaign development and execution across multiple channels; serve as day-to-day marketing partner to station leadership; establish measurement frameworks and report performance; mentor team members on campaign discipline.
Seniority
Senior, hands-on IC
