Digital Campaign Specialist
Core
Manage CTV and digital advertising campaigns from setup through delivery, ensuring accurate launch, smooth execution, and performance goals for local broadcast stations.
Role type
Digital Campaign Specialist (Ad Operations)
Builds
Digital and CTV advertising campaigns for local TV stations
Domain
Digital advertising / Connected TV (CTV)
Required skills
CTV ad trafficking, Server-Side Ad Insertion (SSAI), VAST/VPAID tags, ad-serving platforms, order management systems, campaign optimization, quality assurance, reporting
Preferred skills
Google Ad Manager (GAM), Publica, HTML, JavaScript, ad podding, frequency capping, fill-rate management
Technologies
Google Ad Manager, Publica, VAST, VPAID
Responsibilities
Set up, schedule, and manage digital advertising campaigns including CTV-specific formats; troubleshoot campaign performance and conduct quality assurance reviews; send campaign reports and manage service-level agreements; monitor shared inboxes and workflow systems; track campaign performance and implement optimization strategies; ensure campaigns meet rate-card and revenue-margin standards.
Seniority
Junior to Mid-level, hands-on IC