Senior Data Scientist, Marketing
Core
Develop measurement frameworks, analytical models, and scalable reporting solutions to inform user acquisition, brand investment, direct marketing, and long-term player growth for a global gaming company.
Role type
Senior IC data scientist (marketing analytics & AI)
Builds
Predictive LTV models, ETL pipelines, AI-based data inquiry systems, marketing mix modeling, and self-serve dashboards
Domain
Gaming / Mobile / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Predictive modeling (pLTV), Marketing mix modeling (MMM), ETL pipeline development, Geo-experiment design, Cloud data warehousing, SQL, Python, BI dashboarding, AI/ML tool adoption
Preferred skills
Brand/upper-funnel measurement, Lifecycle marketing analytics, Propensity modeling, Data orchestration (Airflow/Composer), Global team collaboration
Technologies
BigQuery, Looker, Airflow, Composer, Python, SQL
Responsibilities
Build and maintain ETL pipelines for UA and CRM data; Develop predictive LTV models for campaign optimization; Explore and refine AI-based systems for stakeholder data inquiries; Contribute to marketing mix modeling and aggregate measurement; Support testing frameworks for campaign effectiveness; Partner with Finance and UA teams on forecasting and investment strategies; Build reliable datasets for direct marketing channels; Contribute to scalable dashboards and standardized reporting; Ensure data quality and documentation across pipelines; Leverage modern AI/ML tools to improve analysis speed and code quality.
Seniority
Senior, hands-on IC