Head of Brand - México City (Hybrid)
Core
Define and build Clara's brand identity (visual, voice, narrative) across product, marketing, sales, and recruiting to shape customer and employee perception.
Role type
Head of Brand (Build & Leadership)
Builds
End-to-end brand identity systems, AI-powered brand production tooling, and scalable creative workflows.
Domain
B2B Fintech / Spend Management in Latin America
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, visual identity design, voice and tone definition, team leadership, operational process design, AI tooling for creative production, art direction, cross-functional partnership
Preferred skills
Fintech/B2B SaaS background, Spanish/Portuguese fluency, founder-level partnership experience, startup ownership mindset
Technologies
Generative AI tools, prompt libraries, automated asset resizing, generative image workflows
Responsibilities
Own brand identity end-to-end, build and lead a brand team, develop AI-powered production workflows, prototype and validate brand assets, establish brand operating rhythms, lead high-stakes concept development, partner with Product Marketing and Sales, manage employer brand, establish brand metrics
Seniority
Senior, hands-on IC with leadership scope