Product Manager - Reporting and Insights
Core
Manage the reporting and insights experience within an ad tech platform to enable advertisers to find answers about campaign performance, reach, and future spending using first-party local media data.
Role type
Senior Product Manager (Advertising Reporting & Insights)
Builds
Dashboards, views, exports, and AI-driven insights for advertisers and internal teams within a local media ad tech platform.
Domain
Digital advertising, local media, ad tech, CTV, and streaming.
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital advertising reporting and measurement, Metric definitions and semantic layers, Data uncertainty and denominators, CTV and streaming media dynamics, Product roadmap strategy, Experience design for data visualization, Applied AI for performance summarization, Agile user story writing, Cross-functional collaboration with engineering and sales.
Preferred skills
Experience with local media dynamics, Ability to manage metric definition changes affecting historical comparability, Experience shipping model-backed product surfaces.
Technologies
Ad tech platforms, AI models for summarization and anomaly detection, Data visualization tools.
Responsibilities
Define the insight roadmap and sequence for delivering data to advertisers; Own the reporting experience end-to-end including access scoping; Establish standards for what counts as an insight; Design dashboards and views that present numbers with associated uncertainty; Define and enforce metric definitions across the platform; Write user stories and acceptance criteria for reporting engineering; Partner daily with Engineering, Client Services, Sales, and Ad Operations.
Seniority
Senior, hands-on IC
