Marketing Specialist
Core
Drive end-to-end marketing initiatives for the Cans Business Unit across traditional and digital channels, boosting brand visibility and supporting business growth.
Role type
Marketing Specialist (B2B)
Builds
Digital platforms, website CMS updates, email campaigns, social media content, marketing collateral, and event sponsorships.
Domain
B2B Marketing, Manufacturing (Beverage/Cans)
Deliverable
product features
Required skills
B2B marketing strategy, digital marketing execution, CMS management, copywriting, event management, customer engagement, trade marketing, cross-functional collaboration
Preferred skills
Manufacturing sector experience, experience with Hubspot or Drupal, video/multimedia production
Technologies
Hubspot, Drupal, CMS platforms
Responsibilities
Manage and maintain the Orora Beverage website, deliver email marketing campaigns, oversee annual events and sponsorships calendar, write copy and develop marketing collateral, engage directly with customers to deliver bespoke materials, identify trade marketing opportunities, partner with internal teams and external agencies to execute marketing strategy
Seniority
Mid-level, hands-on IC