Marketing Campaign Lead
Core
Coordinate cross-functional marketing campaigns, translate business briefs into go-to-market plans, and ensure consistent customer touchpoints across brand, sponsorship, and product initiatives.
Role type
Senior Marketing Campaign Lead
Builds
Integrated go-to-market campaigns and consistent customer experiences
Domain
Tech / Gaming / Live Streaming
Deliverable
product features
Required skills
Cross-functional campaign leadership, Go-to-market planning, Stakeholder management, Campaign performance analysis, Resource optimization, Budget management
Preferred skills
Localization strategy, Live streaming industry knowledge
Technologies
Marketing automation platforms, Analytics tools
Responsibilities
Translate briefs from other departments into actionable plans for Marketing teams, Maintain a broader marketing calendar to align stakeholders and optimize resources, Hold stakeholders accountable for delivery, Monitor and optimize campaign performance, Close out campaigns with reporting on data and insights, Build rapport to lead teams without direct authority
Seniority
Senior, hands-on IC
