Events Lead, Brand
Core
Own strategy and execution of brand-focused events to build Anthropic's share of mind in the AI landscape through intimate thought leadership gatherings and large-scale brand activations.
Role type
Senior Manager, Brand Events & Experiential Marketing
Builds
Brand events, thought leadership forums, and experiential activations for Anthropic
Domain
Artificial Intelligence / Enterprise Technology
Deliverable
product features
Required skills
Event strategy, team management, vendor management, creative direction, budget management, stakeholder communication, performance analytics, playbook development
Preferred skills
AI/tech industry experience, spatial design, policy/government audience engagement, hybrid event production, partner program management
Technologies
Event technology platforms, digital/hybrid production tools
Responsibilities
Develop and execute brand events aligned with marketing objectives; manage a team of full-time and contracted employees; lead end-to-end production including concept, creative, and execution; collaborate with creative teams on spatial design and experiential elements; partner with communications and policy teams for thought leadership events; manage brand presence at industry conferences; build scalable event playbooks; manage external agency relationships; track event performance metrics; manage budgets and timelines.
Seniority
Senior, hands-on manager with people leadership
