Growth Marketing Manager (Content)
Core
Build and scale Bold's content flywheel to drive organic growth, SEO/AEO visibility, and member retention for a healthy aging platform serving Medicare members.
Role type
Growth Marketing Manager (Content)
Builds
Organic search traffic, content properties, and AI/LLM visibility for a healthy aging platform
Domain
HealthTech / Senior Living
Required skills
Content strategy, SEO (keyword research, on-page, technical), AEO/LLM visibility, copywriting for 65+ audience, data analysis, systems thinking
Preferred skills
Health decision context, GTM launches, building from scratch, AI tool usage
Technologies
SEO tools, AI writing assistants, analytics platforms
Responsibilities
Design and run growth tests across social and search channels; own keyword research and content roadmap; lead on-page and technical SEO; set up AEO and LLM visibility practices; write and edit content for a 65+ audience; direct writers to scale output; frame product positioning and translate clinical complexity into clear language
Seniority
Mid-level, hands-on IC