Senior Director, Business Analytics
Core
Senior leader driving business analytics, consumer segmentation, and audience strategy to deliver measurable impact on client business outcomes and marketing goals.
Role type
Senior Director, Business Analytics
Builds
Client analytics roadmaps, measurement plans, and audience strategies for brand and portfolio innovation
Domain
Marketing analytics and data
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing analytics expertise, audience-based marketing, integrated marketing planning, data-driven advertising, strategic problem-solving, client relationship management, team leadership and mentoring
Preferred skills
Agency-side media campaign planning knowledge
Technologies
1st and 3rd party data solutions, data lakes, data clean rooms
Responsibilities
Consult with clients to develop analytics roadmaps, lead consumer segmentation and audience identification, advise on audience strategy and measurement, execute and optimize measurement plans, translate complex analytics into actionable insights, identify growth opportunities, investigate new data sources, and lead/mentor direct reports
Seniority
Senior Director, strategic leadership and team building