Director, Strategy
Core
Creating strategic direction for brand communications to achieve business goals by synthesizing cultural, consumer, and market intelligence.
Role type
Senior IC strategy director (communications)
Builds
Holistic communications plans and strategic recommendations
Domain
Marketing/Communications
Deliverable
product features
Required skills
Integrated planning, creative thinking, cultural understanding, client advisory, strategic research, innovation, leadership, presentation skills, quantitative/qualitative research
Preferred skills
Entrepreneurial mindset, independent thinking, deep cultural immersion
Technologies
None stated
Responsibilities
Maintain excellent client relationships and understand key business challenges; Deliver innovative thinking that inspires leading edge solutions; Arm the client team with knowledge and expertise to speak confidently about strategic direction; Identify, develop, and oversee the delivery of unique and innovative strategies; Write cohesive communications architectures that deliver on the platform; Train, guide, and assist the Strategy and Client teams in development and packaging of ideas; Use qualitative and quantitative communications channel and cultural tool research to develop applicable insights into the consumer connection with the brand; Partner with Analytics to develop new tools and proprietary planning, research, and reporting models.
Seniority
Senior, hands-on IC