Advisor, Content Marketing
Core
Develop and execute content marketing strategies to enhance brand awareness, manage employer branding, and produce unified marketing narratives for a consulting engineering firm.
Role type
Senior Content Marketing Advisor
Builds
Marketing communications, employer brand initiatives, and technical content for a Canadian consulting engineering firm
Domain
Consulting Engineering / Corporate Communications
Deliverable
product features
Required skills
Content strategy, storytelling, graphic content coordination, employer branding, community management, technical writing, performance analysis
Preferred skills
Creative direction, cross-functional collaboration, trend analysis
Technologies
CMS platforms, social media tools, analytics software
Responsibilities
Develop creative strategies to increase brand awareness; coordinate graphic content production for web and social platforms; draft and manage marketing tools for a unified narrative; implement employer brand strategy; manage the Alumni program community; support experts in drafting technical blog articles; analyze campaign performance for optimization