Digital Marketing Manager
Core
Managing social media advertising campaigns, content creation, and community engagement to build brand awareness for a retail client.
Role type
Digital Marketing Manager
Builds
Social media campaigns, content assets, and brand presence
Domain
Retail / Digital Marketing
Deliverable
product features
Required skills
Social media platform management, digital advertising, content creation, SEO/SEM monitoring, data analytics, influencer collaboration
Preferred skills
Event planning, graphic design, emerging technology evaluation
Technologies
Facebook, Instagram, Twitter, Hootsuite, Buffer, Google Ads, Microsoft Office, Canva
Responsibilities
Running social media advertising campaigns, creating written and visual content, managing online communities, monitoring brand and analyzing digital metrics, overseeing social media customer service, performing SEO/SEM adjustments, formulating ROI and KPI reports
Seniority
Junior to Mid-level, hands-on IC
