Senior Manager, Planning
Core
Strategic partner for FMCG clients developing optimal communication solutions, setting objectives/KPIs, and managing media planning across platforms.
Role type
Senior Manager, Media Planning
Builds
Creative media buys and communication solutions for FMCG clients
Domain
FMCG / Digital Media Planning
Deliverable
product features
Required skills
Media planning strategy, KPI development, client relationship management, cross-platform media negotiation, competitive analysis, MMM/MMR metrics, digital marketing knowledge (display, SEM, video, mobile), data analysis
Preferred skills
FMCG industry experience, leadership and mentoring
Technologies
MMM, MMR, digital display, SEM, video, mobile
Responsibilities
Develop and present optimal communication solutions against client briefs; Set viable objectives and KPIs and recommend measurement methodology; Work with media partners for ideation, negotiation, and implementation; Facilitate cross-team learning and knowledge sharing; Mentor the team on KPIs and performance appraisals
Seniority
Senior Manager, hands-on leadership