Copywriter
Core
Create compelling, creative, and persuasive marketing copy for the Financial Times brand across diverse channels including advertising, digital, audio, and events.
Role type
Senior IC copywriter (marketing & brand)
Builds
Marketing campaigns, brand messaging, and communications for the FT's global journalism audience
Domain
Media & Publishing / Marketing
Deliverable
product features
Required skills
Exceptional writing skills, creative and conceptual thinking, experience with B2B and B2C audiences, proficiency in AI tools, strong editorial judgement, strategic judgement
Preferred skills
Experience with integrated multi-channel campaigns, brand storytelling, maintaining consistent tone of voice
Technologies
AI tools
Responsibilities
Create engaging copy for marketing campaigns and channels; collaborate with brand and creative teams to develop concepts; champion and protect brand identity and tone of voice; write and adapt copy across multiple formats; manage copywriting briefs and deadlines; review and edit AI-generated copy; ensure messaging alignment with brand guidelines
Seniority
Mid-level, hands-on IC