Lead Product Marketing Manager, Tokenization & Web3
Core
Own go-to-market strategy, positioning, and launch execution for Bitpanda's Vision Chain L2 blockchain and Web3 products (tokenization, DeFi, wallets) to retail investors, institutions, and developers.
Role type
Senior Product Marketing Manager (Web3/Blockchain)
Builds
Go-to-market plans, launch campaigns, sales enablement materials, and educational content for onchain financial products.
Domain
Fintech, Web3, Blockchain, Tokenization, DeFi
Deliverable
product features
Required skills
Product marketing strategy, regulated finance marketing (MiCA/MiFID), Web3/cryptocurrency fluency, B2B and B2C positioning, campaign execution, data analysis, AI tool usage
Preferred skills
Experience with tokenization/real-world assets, institutional sales support, German language
Technologies
Vision Chain, OP Stack, L2 networks, stablecoins, DeFi protocols
Responsibilities
Write positioning and messaging for Web3 products; run the Web3 launch calendar; plan and write campaigns for retail and institutional audiences; build sales materials for partners; collaborate with Legal/Compliance on messaging accuracy; measure launch success via adoption and revenue metrics
Seniority
Senior, hands-on individual contributor