Senior Customer Insights Manager
Core
Uncover unmet customer needs, test new products and service propositions, and turn customer evidence into confident business decisions for physical products and services in the healthcare sector.
Role type
Senior Customer Insights Manager (Product & Proposition)
Builds
Physical products, physical experiences, and services for healthcare patients
Domain
Healthcare (D2C, subscription, physical + digital)
Deliverable
product features
Required skills
Consumer/customer/proposition insight, mixed-method research design (quantitative and qualitative), horizon scanning, concept testing, willingness-to-pay analysis, commercial case building, portfolio management, stakeholder influence, vendor management
Preferred skills
Experience in D2C or subscription models, in-house research experience, advanced quantitative methods (choice-based conjoint, Van Westendorp, Gabor-Granger), ethnography, social listening
Technologies
Choice-based conjoint, Van Westendorp, Gabor-Granger, moderation, workshops, ethnography
Responsibilities
Lead upstream discovery research (workshops, ethnography, opportunity mapping) to uncover unmet needs; run horizon scanning and foresight to spot emerging trends; design and run concept testing and willingness-to-pay/price/value testing; generate insights shaping product positioning and marketing; link consumer feedback with commercial data to drive launch decisions; analyse post-launch performance and feed learnings into the roadmap; manage vendors, panels, and fieldwork; implement best practices for innovation insight generation
Seniority
Senior, hands-on IC