Performance Marketing Manager
Core
Lead paid media strategy and execution for Allegiant Air, managing a multi-million dollar budget to drive customer bookings across search, social, programmatic, and CTV channels.
Role type
Senior Performance Marketing Manager (Strategy & Team Lead)
Builds
Paid media campaigns and annual media plans for Allegiant Air's growth objectives
Domain
Travel & Transportation / Digital Advertising
Required skills
Paid media strategy, cross-platform marketing, CDP tools, media measurement (MTA/MMM), media buying, web analytics, project management, team leadership, budget management, attribution modeling
Preferred skills
Programmatic advertising, CTV, creative optimization, privacy regulation adaptation
Technologies
Google Analytics, Google Tag Manager, CDP tools, programmatic platforms, CTV platforms
Responsibilities
Build annual paid media plans and budgets; manage paid search and social in-house; direct agency partners on programmatic and traditional media; analyze target audiences to sharpen targeting; own measurement frameworks and testing programs; lead and develop a team of channel specialists; monitor industry trends and platform changes.
Seniority
Senior, hands-on IC with team leadership