Social Media & Community Lead
Core
Lead ANZ social strategy and community management for Salomon, translating global campaigns into local content and fostering an engaged online community.
Role type
Social Media & Community Lead
Builds
Platform-native content, community engagement, and brand presence across Instagram, TikTok, YouTube, and Strava for the ANZ market.
Domain
Outdoor sports, lifestyle, and running
Deliverable
product features
Required skills
Social media strategy, community management, content creation and editing, influencer/KOL management, trend analysis, data-driven decision making, cross-functional collaboration
Preferred skills
Experience in sport/outdoor/fashion/lifestyle brands, ability to work with external creative agencies, proficiency with emerging social platforms
Technologies
Instagram, TikTok, YouTube, Strava, social listening tools, analytics platforms
Responsibilities
Own the ANZ social strategy and content calendar; manage creators, agencies, and KOLs; build and nurture the online community; connect online engagement to offline events; track trends and report on performance metrics.
Seniority
Mid-Senior, hands-on IC