Global Brand Director - San Francisco
Core
Define and evolve global brand positioning, narrative architecture, and storytelling frameworks for a hardware-software AI interface company.
Role type
Global Brand Director (Strategy & Leadership)
Builds
Global brand identity, hero content (films, manifestos), PR campaigns, and design systems for a consumer AI hardware/software product.
Domain
AI / Hardware / Consumer Tech
Deliverable
product features
Required skills
Brand positioning, storytelling, global market strategy, creative direction, team leadership, stakeholder management, AI tool proficiency
Preferred skills
Luxury tech aesthetics, startup/entrepreneurial mindset
Technologies
AI tools
Responsibilities
Define brand narrative and positioning; lead creation of hero content and campaigns; drive global PR and partnership strategy; monitor brand health KPIs; oversee design systems and creative direction; lead and mentor multidisciplinary brand teams.
Seniority
Senior, hands-on IC with team leadership
