Social Media Officer (China)
Core
Manage UNSW's Chinese social media communities and deliver engaging, consistent content for RedNote and WeChat.
Role type
Social Media Officer (China)
Builds
UNSW's global brand reputation and digital presence in the Chinese market
Domain
Higher Education / Chinese Social Media
Deliverable
product features
Required skills
Chinese language proficiency, content creation, storytelling, community management, knowledge of Chinese social media platforms (RedNote, WeChat), understanding of Chinese cultural landscape
Preferred skills
experience with video content creation, knowledge of emerging digital trends in China
Technologies
RedNote, WeChat
Responsibilities
Implement university's social media strategy for China, create in-language content, manage community interactions, collaborate with internal stakeholders
Seniority
Mid-level, hands-on IC
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