Senior Manager, Growth Marketing, Global Futures
Core
Define and operationalize the AI strategy and technology roadmap to power the next generation of marketing performance for a global payments platform.
Role type
Senior Manager, Growth Marketing (AI & Automation Strategy)
Builds
Agent-based workflows, autonomous optimization systems, and AI-driven data pipelines for performance marketing.
Domain
Fintech / Global Payments / AI in Marketing
Deliverable
production ML models | product features
Required skills
Performance Marketing leadership, AI enablement program building, marketing infrastructure & data pipelines, stakeholder management, AI/automation platform expertise, CRM/marketing automation systems knowledge
Preferred skills
Global martech/AI system rollout management, data privacy & AI governance frameworks, creative automation & prompt engineering, technical-strategic synthesis
Technologies
Google Ads, Meta, SEO platforms, Salesforce, Marketo, HubSpot, ChatGPT, Firefly, Runway, Midjourney, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, Adobe Sensei, LLMs
Responsibilities
Design and deploy agent-based workflows for campaign analysis and optimization; Create systems that continuously learn from performance data; Develop multi-step autonomous workflows (detect → diagnose → recommend → act); Build pipelines to surface anomalies and identify growth opportunities; Automate reporting and insight generation across ad platforms; Replace static dashboards with dynamic AI-driven insights; Redesign growth workflows to reduce manual dependency; Build tools for rapid campaign iteration; Connect data sources (ad platforms, analytics, CRM, SEO tools); Work with engineering to build scalable data pipelines; Implement LLM-based systems for insight generation; Partner with leadership to prioritize high-leverage automation opportunities; Define success metrics for efficiency gains; Serve as internal evangelist for AI and automation; Collaborate with Data Science and MarTech teams to align AI integrations.
Seniority
Senior Manager, hands-on IC with strategic leadership
