Product Marketing Manager
Core
Define the market narrative and messaging for a new AI-driven UA creative performance platform to close deals with skeptical UA leaders and creative strategists.
Role type
Product Marketing Manager (Category Creation)
Builds
A new product category and market language for an agentic AI system that generates mobile game ad concepts.
Domain
B2B SaaS / Mobile Gaming / AI / Ad Tech
Deliverable
product features
Required skills
Positioning and messaging strategy, product launch management, sales enablement, case study development, client community building, technical writing, AI agent direction
Preferred skills
Mobile gaming UA economics, ad tech networks behavior, community building, market positioning iteration
Technologies
Claude Code, agentic AI tools (via careerplan.io/jobs/4A-00B-95-07C-product-marketing-manager-at-sett)
Responsibilities
Own end-to-end positioning and messaging for UA leaders; build bottom-of-funnel proof libraries; run product launches and updates; manage sales enablement assets; convert client results into case studies; manage client marketing and community programs; act as buyer's voice to product and founders.
