Content & Communications Manager (m/w/d)
Core
Content & Communications Manager responsible for setting topics, writing for B2B auto trade decision-makers, and executing dealer events.
Role type
Senior Content & Communications Manager
Builds
Whitepapers, market analyses, industry media placements, and dealer events for CarOnSale
Domain
Automotive B2B / Mobility / SaaS
Required skills
B2B content marketing, technical writing, PR & media relations, event planning, SEO, content pipeline management, German (C2), English (C1)
Preferred skills
Automotive industry experience, B2B platform experience, existing PR network, understanding of AI visibility (GEO/AEO), CRM-driven distribution
Technologies
Claude, ChatGPT, Copilot
Responsibilities
Define annual topic strategy, develop whitepapers and market analyses, build media presence and PR contacts, ensure brand visibility in search and AI answers, manage content pipeline, plan and execute dealer events (via careerplan.io/jobs/4996778101-content-communications-manager-mwd-at-caronsale)
Seniority
Senior, hands-on IC