Growth Marketing Manager, B2B SaaS
Core
Own strategy and execution of integrated B2B growth marketing campaigns to fuel Cardinal's pipeline.
Role type
Senior B2B Growth Marketing Manager
Builds
Full-funnel marketing initiatives (webinars, events, eBooks, reports) and cross-channel campaigns
Domain
B2B SaaS / Digital Marketing
Deliverable
product features
Required skills
B2B growth strategy, multi-channel campaign management, performance optimization, copywriting, data analysis, team leadership
Preferred skills
Agency/professional services experience, LinkedIn Ads, Meta Ads, Google Ads, webinar tools
Technologies
LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, webinar tools
Responsibilities
Build full-funnel campaign strategies; Lead cross-channel execution; Monitor and optimize campaign performance; Manage internal contributors and contractors
Seniority
Senior, hands-on IC