Senior Account Manager Media (all genders)
Core
Senior Account Manager developing integrated communication strategies and media plans for clients using data analytics and real-time performance optimization.
Role type
Senior Account Manager (Media & Communications)
Builds
Integrated communication strategies and media plans for clients
Domain
Media & Communications
Deliverable
product features
Required skills
Client advisory, Media strategy development, Insight derivation from competitive and audience analysis, Media plan consolidation, Cross-channel coordination, New business pitching, Mentoring
Preferred skills
Experience in classical and digital media
Technologies
MS-Office
Responsibilities
Advise clients on integrated communication across all channels, Develop overarching media/communication strategies, Derive insights and recommendations from competitive and target group analyses, Consolidate media plans from respective communication channels, Present strategies at internal events and to clients, Act as interface between internal agency partners and external partners, Coordinate between media planning and purchasing, Participate in new business projects (pitches), Lead junior employees
Seniority
Senior, hands-on IC