Director, Oncology Account Marketing
Core
Lead end-to-end account marketing strategy and execution for lung cancer assets, driving performance for in-line products and launching late-stage pipeline assets for organized provider customers.
Role type
Senior leadership IC oncology account marketing director
Builds
Account strategies, launch plans, and provider pathways for lung cancer medicines
Domain
Pharmaceutical oncology (lung cancer)
Required skills
strategic planning, cross-functional leadership, account segmentation, market access dynamics, vendor management, KPI development, regulatory compliance
Preferred skills
oncology experience, physician-administered brand experience, B2B marketing to organized accounts, account management
Technologies
Account 360 views, AI-enabled capabilities, EHR/HIT systems
Responsibilities
Lead account marketing strategy and execution across the lung portfolio; Generate and synthesize franchise- and brand-level account insights; Develop account strategy, segmentation, and engagement frameworks; Lead brand value proposition for provider healthcare decision-makers; Drive account execution for in-line lung assets; Lead full account launch preparedness and execution for late-stage pipeline assets; Identify and prioritize account-level initiatives for brand differentiation; Develop and optimize marketing resources for organized provider customers; Advance scalable account intelligence and AI-enabled capabilities; Develop KPIs and lead performance measurement and reporting; Partner across Brand Marketing, Oncology Accounts Group, and Data & Analytics; Manage agency and vendor partners, budgets, and timelines.
Seniority
Director, strategic leadership with full ownership