Omnichannel & Content Associate
Core
Run always-on social and video content campaigns and paid media for Pfizer Hong Kong, ensuring compliance and leveraging AI for content creation and search visibility.
Role type
Content Operations & Omnichannel Marketing Associate
Builds
Social media posts, video series, paid social/SEM/programmatic campaigns, and AI search visibility assets
Domain
Healthcare / Pharmaceutical
Deliverable
product features
Required skills
Chinese (Cantonese) copywriting, English copywriting, social media management, video production coordination, paid media campaign execution, AI tool usage, vendor management, data analysis
Preferred skills
Healthcare/pharmaceutical industry experience, AI automation experience
Technologies
Meta Business Suite, YouTube Studio, Copilot, SEM tools, programmatic platforms
Responsibilities
Manage content calendar and coordinate video production from script to publish; Execute paid social, SEM, and programmatic campaigns with agencies; Audit brand visibility in Google search and AI assistants; Build and maintain content dashboards; Leverage AI tools to draft compliant content and automate workflows; Handle vendor administration and medical/legal compliance reviews.
Seniority
Junior, hands-on IC