罕见病领域市场团队负责人
Core
Develop marketing/business strategies and platforms for rare disease pipelines, including brand management, product development, and market research to achieve financial targets.
Role type
Senior Marketing Team Lead (Rare Diseases)
Builds
Marketing strategies and campaigns for high-value rare disease products
Domain
Global pharmaceutical industry, rare diseases
Deliverable
product features
Required skills
Strategic marketing planning, team leadership, market research, pricing strategy, sales force management, competitive analysis, budget management, product portfolio optimization, data analytics, cross-cultural collaboration
Preferred skills
MBA, experience with innovative products, global and China pharmaceutical industry experience, ability to work in ambiguous situations
Technologies
None stated
Responsibilities
Oversee and direct marketing team efforts to promote GE pipelines, develop strategic marketing initiatives for high-value products without reimbursement mechanisms, optimize product portfolios to increase revenue, implement and manage marketing budget, leverage data and analytics to drive insights, ensure compliance with internal and external standards
Seniority
Senior, hands-on IC with people leadership