辉瑞制药-Digital-Commerce Brand Manager/Marketing Manager-上海
Core
Lead data-driven social media strategies and KOL/KOC collaborations for prescription drug audiences (patients/HCPs) across Chinese platforms like Douyin, WeChat, and Weibo.
Role type
Social Media Operations Manager (Prescription Drugs)
Builds
Compliant, educational social media content and campaigns for prescription drugs
Domain
Healthcare / Pharmaceutical / Digital Commerce
Deliverable
product features
Required skills
Social media strategy, KOL/KOC management, Content creation, Compliance with pharma regulations, Data analysis, Cross-functional collaboration
Preferred skills
Experience in highly regulated industries, Familiarity with prescription drug business models, Crisis management
Technologies
Douyin, WeChat, Weibo, Rednote, Professional medical forums
Responsibilities
Develop and implement data-driven social media strategies tailored to prescription drug audiences, Lead KOL/KOC collaboration to co-create compliant content, Oversee content generation ensuring alignment with medical, legal, and regulatory review processes, Monitor industry trends and competitor activities to identify opportunities and risks, Define KPIs and analyze performance to refine strategies, Collaborate with cross-functional teams to align social media efforts with business goals
Seniority
Mid-level, hands-on IC