Director, US Eliquis Market Shaping
Core
Driving patient persistency and adherence strategies for Eliquis and developing the post-Rx patient journey to improve patient experience.
Role type
Director, Market Shaping
Builds
Adherence programs, patient services partnerships, and post-Rx patient journey initiatives for Eliquis
Domain
US Healthcare / Pharmaceutical Market Access
Deliverable
product features
Required skills
US healthcare market knowledge, US marketing and market access tactics, patient adherence program design, market research, financial trade-off analysis, cross-functional leadership
Preferred skills
MBA, MPH
Technologies
None stated
Responsibilities
Lead design and execution of Eliquis adherence strategy; Design adherence programs and track impact against KPIs; Drive implementation of adherence strategy with patient services partnerships; Lead development of post-Rx patient journey; Partner with analytics teams to translate insights into initiatives; Lead special projects for Eliquis and the IM business unit
Seniority
Director, strategic leadership
