GEO Strategy Manager
Core
Develop and implement Generative Engine Optimization (GEO) strategy to ensure Pfizer China's brands and healthcare information are accurately represented across AI-powered search and discovery platforms.
Role type
Strategy Manager, Generative Engine Optimization
Builds
GEO frameworks, multi-year roadmaps, compliant content assets, and internal enablement programs for AI-era brand visibility.
Domain
Pharmaceutical marketing, Generative AI, Digital Health
Deliverable
product features
Required skills
GEO strategy development, AI platform landscape monitoring, content governance, cross-functional collaboration, performance analytics, vendor management, regulatory compliance
Preferred skills
LLM-based platform experience, familiarity with China-based AI platforms, content management systems, AI content testing methodologies
Technologies
TikToK, Alibaba, Tencent, ChatGPT, OpenAI, Microsoft Copilot, Qwen, YuanBao, Doubao
Responsibilities
Design GEO frameworks and roadmaps, monitor AI platform landscapes, develop compliant content assets, collaborate on commercial strategies, define KPIs and measurement frameworks, manage technology vendors, develop internal training materials, ensure regulatory adherence
Seniority
Mid-Senior, hands-on strategy & execution
