VP Growth
Core
Define and scale Mentimeter's Product-Led Growth (PLG) engine to transform a single-tool product into a multi-product engagement suite, owning the full motion from acquisition to expansion.
Role type
VP Growth (Product Department Leadership)
Builds
A multidisciplinary Growth organization (Growth Product, Experimentation, Lifecycle, Product Marketing, Acquisition) and the underlying data/experimentation infrastructure.
Domain
SaaS, Product-Led Growth, Engagement Tools, AI-driven discovery
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
PLG strategy design, unit economics (CAC, LTV, payback), experimentation methodology (A/B testing, incrementality), GTM planning, PQA handover engineering, AI-native growth strategies, leadership of senior teams
Preferred skills
Founder mindset, experience scaling through revenue inflection points, balancing PLG with sales-assisted motions, emerging acquisition surfaces (GEO/LLM)
Technologies
A/B testing tools, experimentation platforms, AI/LLM tools for growth, SEO/GEO analytics
Responsibilities
Define and scale the PLG model across acquisition, activation, retention, monetization, and expansion; Own acquisition and self-service revenue targets; Engineer the PQA handover system for high-intent accounts; Lead positioning, messaging, and launch execution; Build and coach the Growth function; Influence product roadmap and pricing via growth signals.
Seniority
VP, Strategy & Mentorship