Manager, Digital Activation
Core
Drive digital activation strategy and implementation through content creation, video marketing, social media management, mobile marketing, email marketing, and digital media buying to increase user outreach and engagement.
Role type
Manager, Digital Activation
Builds
Digital marketing campaigns and user engagement initiatives
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Integrated marketing communications, digital/social/mobile channel management, SEM/SEO, video content marketing, agency management, stakeholder alignment, negotiation
Preferred skills
Technical knowledge of digital platform setup, network of digital media vendors
Responsibilities
Support digital activation strategy and implementation plan, work with social influencers and advocates, execute marketing plans with internal/external stakeholders, develop engagement policies and processes, prepare implementation approval paperwork
Seniority
Manager, hands-on leadership
