CareerPlan

First Gen: Shopper Marketing Intern

Utrecht, NetherlandsInternship€7k2026-11-06 → 2026-11-10
Hybrid

Core

Support the shopper marketing team by creating inspiring shop floor campaigns (online and offline) and executing shopper activation plans based on brand strategies.

Role type

Shopper Marketing Intern

Builds

Shopper activation plans and brand campaigns for retail, Horeca, and online channels

Domain

FMCG / Consumer Packaged Goods / Retail Marketing

Deliverable

product features

Required skills

Campaign creation, Brand strategy execution, Customer behavior analysis, Channel management (Retail/Horeca/Online), Creative brief development

Preferred skills

Proactive task ownership, Detail orientation, Deadline management, Hands-on mindset

Technologies

None stated

Responsibilities

Create shop floor campaigns, Execute shopper activation plans, Analyze customer behavior, Manage retail and online channels

Seniority

Intern